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In this article, sponsored by HP, WhatTheyThink talks to Haim Levit, Senior Vice President & General Manager, HP Industrial Print, about the major dynamics impacting the industry and how HP is responding to them.
In this article, sponsored by HP, WhatTheyThink talks to Haim Levit, Senior Vice President & General Manager, HP Industrial Print Publication, about the major dynamics impacting the industry and how HP is responding to them.
Like all other HP Indigo presses, the 7K press offers endless applications using a wide range of media and over 30 specialty inks. Adir Ariel, Central Europe, Middle East, Africa Regional business manager at HP, said: ‘Digital printing in the commercial arena as well as for labels, packaging and folding cartons has been growing tremendously in the past years.
Login or register now to gain instant access to the rest of this premium content! Last year was tough for many and digital print felt the impact as well. But thanks to new product launches, digital print in commercial and document print should be on the upward curve again. One year after the 2020 Technology Week is a good point in time to examine the status of digital print following the great disruptions the COVID-19 pandemic brought to the market. From the onset of the pandemic there was a lot of debate about how the economy would recover after lockdown and severe business disruptions. Wh...