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Nisha's Mumbai: Nisha JamVwal Writes About Chakra Activation, Stylish Soirees, And More

Nisha's Mumbai: Nisha JamVwal Writes About Chakra Activation, Stylish Soirees, And More
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Does fashion ignore the 40-plus woman?


By IANSlife Features
New Delhi, Feb 15 (IANSlife) I am 47-years-old and have worked in fashion for over 25 years; earning every smile line on my face and those extra few kilos around my mid area. Unfortunately, the industry I work in writes off every woman over the age of 45. Of course, we all know the reason, it s because fashion sees the youth as the future of the industry, it is where the growth is. But what about the now?
A recent study by the International Longevity Centore (ILC) found that those over the age of 50-years account for over 50 per cent of the spending in fashion the fact is mature women have more purchasing power and today are also in better shape than ever they become an easy target for fashion. Yet they are ignored. Brands are so occupied with pleasing millennials and Gen Z-ers, they forget to make styles that work for today s 40 plus woman. ....

New Delhi , Savio Jon , Sujata Assomull , Trinny Woodall , Anaita Shroff Adajania , Roohi Oomerbhoy Jaikishan , International Longevity Centore , Genz Ers , Aishwarya Rai , Alia Bhatt , Vogue India , Susannah Constantine Women , Trinny London , Oomerbhoy Jaikishan , Pallavi Jaikishan , Founding Editor In Chief , புதியது டெல்ஹி , சவிஓ ஜான் , அனைத்த ஷ்ரொப்ப் அடஜனியா , ஐஸ்வர்யா ராய் , மாற்று பட் , வோக் இந்தியா , சுசன்னா மாறிலி பெண்கள் , பல்லவி ஜெய்கிஷன் , ஸ்தாபகம் ஆசிரியர் இல் தலைமை ,