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With growing privacy concerns, the trend of geotagging pictures on social media has declined over the past few years. According to a survey by PwC, 47% of users are extremely concerned about the privacy of their personal data when engaging with social media platforms. Content creators and social media marketing professionals report that while almost nine out of 10 people would add a location in their posts before the Covid-19 pandemic, only three to five do so now. Celebrities, in particular, tend to share posts with their location only after they have left. ....
The past cannot be changed. On the internet, however, it can surely be edited. Panchsheel Gaikwad, a Pune-based documentary filmmaker, has recently been editing parts of his digital history, by removing ‘location tags from some of his old social media posts going as far back as 2015. ....
For almost a decade, add location was an essential item on the checklist of social media users. Over the past three-four years, though, many of them have stopped geotagging their pictures and posts, largely due to privacy concerns, but also because of the changing cultural significance of location-sharing in public. ....