Velvet Taco Aims to Disrupt the Fast-Casual Taco Space
The chain boasts an AUV of $4.2 million and an average check of $20.75. No other brand is better positioned for growth in the limited fast-casual taco category than Velvet Taco, CEO Clay Dover said. Velvet Taco considers its competitors to be Rusty Taco, Chronic Tacos, Torchy’s Tacos, and national behemoth Chipotle. Velvet Taco, which has 17 company-run stores and one licensed location, is the smallest of the bunch, but there is reason for Dover’s optimism. Velvet Taco's mode of operation transitioned smoothly to COVID times. In many locations, the restaurant has a dedicated takeout wi...
Source: qsrmagazine.com