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CUHK Business School Research Shows CSR Activities by a Corporate Parent Can Help Subsidiaries Build Trust in Overseas Markets

Source: Media Outreach
HONG KONG SAR – Media OutReach – 10 December 2020 – In the post COVID-19 world, managing a corporate social responsibility (CSR) programme that makes a meaningful difference, balances the views and concerns of diverse stakeholders, and is cost effective can be a difficult tightrope to walk even for companies looking at their home market.
This task likely becomes even more complicated for multinational organisations operating in far flung locales and across diverse cultures, and as companies are increasingly being assessed on their willingness to demonstrate a commitment to helping fight the pandemic and to provide relief to affected stakeholders.
In light of this, new research conducted by a team, including at The Chinese University of Hong Kong (CUHK) Business School, found that CSR activities conducted by the parent organisation of a multinational company can positively influence the ability of overseas subsidiaries to operate in their ....

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CUHK Business School Research Shows CSR Activities by a Corporate Parent Can Help Subsidiaries Build Trust in Overseas Markets

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CUHK Business School Research Shows CSR Activities by a Corporate Parent Can Help Subsidiaries Build Trust in Overseas Markets
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(image: Korea Bizwire)
HONG KONG SAR, Dec. 10 (Korea Bizwire) - In the post COVID-19 world, managing a corporate social responsibility (CSR) programme that makes a meaningful difference, balances the views and concerns of diverse stakeholders, and is cost effective can be a difficult tightrope to walk even for companies looking at their home market. ....

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