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French designer Pierre Cardin, licensing pioneer, dies at 98


French designer Pierre Cardin, licensing pioneer, dies at 98
By JOHN LEICESTERDecember 29, 2020 GMT
PARIS (AP) French fashion designer Pierre Cardin possessed a wildly inventive artistic sensibility tempered by a stiff dose of business sense. He had no problem acknowledging that he earned more from a pair of stockings than from a haute-couture gown with a six-figure price tag.
Cardin, who died Tuesday at age 98, was the ultimate entrepreneurial designer. He understood the importance his exclusive haute couture shows played in stoking consumer desire and became an early pioneer of licensing. His name emblazoned hundreds of products, from accessories to home goods. ....

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French designer Pierre Cardin, who turned his name into a brand, dies at 98


Pierre Cardin, the French designer whose famous name embossed everything from wristwatches to bedsheets after his iconic Space Age styles shot him into the fashion stratosphere in the 1960s, has died, the French Academy of Fine Arts said Tuesday. He was 98.
A licensing maverick, Cardin’s name went on thousands of products and in the brand’s heyday in the 1970s and ’80s, while goods bearing his fancy cursive signature were sold at some 100,000 outlets worldwide.
That number dwindled dramatically in later years, as his products were increasingly regarded as cheaply made and his clothing which, decades later, remained virtually unchanged from its 60s-era styles felt almost laughably dated. ....

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French designer Pierre Cardin, licensing pioneer, dies at 98 | iNFOnews | Thompson-Okanagan's News Source


John Leicester
FILE - In this March 22, 2016 file photo, a model displays a creation by French fashion designer Pierre Cardin during Moscow Fashion Week, Russia. Pierre Cardin, the French designer whose famous name embossed myriad consumer products after his iconic Space Age styles shot him into the fashion stratosphere in the 1960s, has died, the French Academy of Fine Arts said Tuesday. He was 98. (AP Photo/Pavel Golovkin, File)
December 29, 2020 - 8:39 AM
PARIS - French fashion designer Pierre Cardin possessed a wildly inventive artistic sensibility tempered by a stiff dose of business sense. He had no problem acknowledging that he earned more from a pair of stockings than from a haute-couture gown with a six-figure price tag. ....

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