crowd to help design the cars themselves. they have a community of 50,000 people out there every day working on how to design the cars, what the engine should look like and the wheels. by the time they are ready for sale, they have a huge group of people invested in that outcome. how do you build that community in the first place? everyone talks about you have to be authentic, not ask people to buy, but have a conversation. i can tell you all the tips on building a relationship with your users. it is hard. it is. we used this term in the book, how do you structure pull participation. if you want to build a community, it s about creating the right incentives to participate. they call this drawing the box tightly around a challenge. they really, carefully think, what can the crowd do for us? what s going to be gratifying for people to be involved in? it is carefully designed.
think of personal relationships, you feel closer to someone once they ask you a favor. perhaps it is the same thing as a company. if you ask someone, it s a two-way street now. this has been true true fore but it s super charged now, everyone wants a sense of belonging and a sense of agency. they want to feel they re doing something. often businesses don t ask you to do more than just buy. that s the activities that we need to see next. con grat lakes on the book. thank you for stopping by. i think this is a fascinating topic. it s only going to grow. the people getting this right will win in the end. thanks, j.j. the way you present yourself in a business meeting can have a great impact on your career. here are five ways to feel more confident when you go in to one. first, dress the part. even if fashion isn t your thing, make sure you pay attention to your wardrobe. if you re dressed inappropriately, it can make you
all around us, we are writing this book and inspired of stories without this traditional power, old power. we broke through using these techniques and built extraordinary businesses from scratch. how do you breakthrough? i have a company in a small town somewhere. i m not connected to anyone in power. how do i breakthrough the noise? another question is what are you asking your community to do? typically, we ask people to consume things. the companies who are getting ahead, working out, you want to ask them to do more than buy. how do you invite people to share your product and feel like they are owners of your product. how do they add energy to your cause? those are the key skills of our time. how do you? there s an organization that is a car company that typically things are big. what they have done is open up their process to invite their
business forever. that s not a new dynamic. the question, what are they getting right? we think there are three questions. great product. the second thing is authenticity, this idea of purpose. things that have a real purpose to them. what supercharges product is participation. the bit people get right is not just making you feel authentic and good, it s not just a good product, you are genuinely a part of doing something. if you go into crowd funding and treat people like a cash register, give me money. you are going to get nowhere. if you make it part of your cause in a way they have to contribute, that s what moves the needle. people will actually pay more to take part. you know, we call it in the book, the participation premium. we have documented these examples of people. those guys who raise money, brew dog, they got a higher evaluation from the crowd. it s interesting, if you