Experts Pick 7 Mobile Ad Firms As Acquisition Targets: 2021
newyorkfestivals.com Kargo is an 18-year-old mobile ad network that sells custom-designed mobile ads for publishers like The Hollywood Reporter and Food Network. In recent years, the firm has moved into programmatic advertising. It has not raised any money and acquired social adtech firm Rhombus last year. Matt Barash, SVP of global publishing and platform partnerships at Zeotap and a former exec at AdColony, speculated that Apple's changes could make Kargo an attractive acquisition target as marketers put more of a focus on testing messages...
Source: businessinsider.com