Profiles In Success: BirchStreet Systems, the Procure-to-Pay Automation Platform That Is Leading the Way to a More Automated Future for Hospitality and Travel
What makes a hotel successful? The answer likely varies, depending on who you ask, and, often, guest experience receives the most attention as the key differentiator between brands. This is justified. After all, hospitality professionals are in the business of providing a warm welcome to guests and going above and beyond to delight each guest at every opportunity. However, just as a theater show cannot receive a standing ovation without the stagehands working behind the scenes to ensure the show runs smoothly, hotels cannot achieve front-of-house service excellence without first optimizing the...