Partner Martech News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Press release content from Globe Newswire. The AP news staff was not involved in its creation. New integration between Tealium and Agillic enhances the value of customer data Agillic A/SJanuary 21, 2021 GMT Press release, Copenhagen 21 January 2021 US-based Tealium has developed a standard connector to Danish omnichannel marketing software company Agillic. With the connector, clients using Tealium, a Customer Data Platform (CDP), and Agillic can more easily create and execute highly personalised communication based on data from many disparate sources. ADVERTISEMENT With the standard connector...

Agillic A/S: New integration between Tealium and Agillic enhances the value of customer data US-based Tealium has developed a standard connector to Danish omnichannel marketing software company Agillic. With the connector, clients using Tealium , a Customer Data Platform (CDP), and Agillic can more easily create and execute highly personalised communication based on data from many disparate sources. With the standard connector, the synergy between the Tealium Customer Data Platformand Agillic enhances the capacity and intelligence of both systems, enabling a more personalised communication...

With the standard connector, the synergy between the Tealium Customer Data Platform and Agillic enhances the capacity and intelligence of both systems, enabling a more personalised communication, which is recognised as impacting conversion rates and boosting the value of the marketing communication significantly. The standard connector substitutes a custom webhook and enables smoother data exchange between the Tealium CDP and the Agillic Platform. As the CDP collects vital data from many sources, it calculates, for example, which message or offer a given customer is most likely to respond to...