Next Steps for CIOs: Developing Digital Presences for Workers and Customers
PHOTO: Jehyun Sung Organizational theorist and author Geoffrey Moore wrote an article in 2017 regarding the need to move from applications that are "systems of records" to applications that are "systems of engagement." With systems of records, people needed to learn how to interface with the application. Whereas with systems of engagement, the pattern of operations are already understood, much like a cell phone app. These applications work the way humans think. So the question is, where are organizations today in implementing the great digital presences workers and customers need? Do Your Di...
Source: cmswire.com