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Impact announces acquisition of Affluent April 7, 2021 10:01 Partnership automation company Impact has announced its acquisition of analytics and automation platform Affluent. The announcement: Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world class technology solution...

Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. Impact’s second acquisition of 2021 furthers its investment in the partnership economy, offering technology solutions to brands, publishers, and now agencies in order to help them successfully manage and grow partnerships. As Google and Apple move to phase out third-party cookies and the IDFA, brands are increasingly turning to partnerships as an alternative to reach consum...

Sam Morton has been named Partnership Director, APAC and Peter Bray Sales Director, APAC Sam Morton and Peter Bray Impact announced the creation of two senior APAC roles and the continued expansion of its APAC-wide team which has grown from 4 people in 2018 to nearly 40 in 2021. Sam Morton has been promoted from Account Director to the new role of Partnership Director, APAC where he will focus on establishing, activating, and growing partnerships across the Australian, New Zealand, and Southeast Asian Markets. He has operated in a sales capacity for the past three years as an Account Director...

Impact Impact is transforming the way enterprises manage and optimise all types of partnerships. Our Partnership Cloud™ is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partner lifecycle to activate rapid growth through the emerging Partnership Economy™. From the beginning, we disrupted the industry by moving away from the traditional affiliate network model and instead introducing a SaaS technology platform for performance marketing professionals to better grow and manage all their revenue generating partnerships. Introducing the Newest...

Chief marketing officer for Australian online book retailer shares his partnerships strategy and the key pillars driving success