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Booktopia CMO one of at least 30 redundancies at the online retailer - Vimarsana News

Booktopia CMO one of at least 30 redundancies at the online retailer

Steffen Daleng exits the books retailer after four-and-a-years as its marketing chief

Source: cmo.com.au
The CMO50 and the forks in the road - Vimarsana News

The CMO50 and the forks in the road

We ask 16 of this year's top 50 chief marketing officers to share a professional career move that proved to be one of the best decisions they've made to date

Source: cmo.com.au
Facebook news ban hits more than 250 Australian arts organisations - Vimarsana News

Facebook news ban hits more than 250 Australian arts organisations

Australian arts and cultural organisations and venues are scrambling to plead their case with Facebook to have their sites restored after they were caught up in the social media giant’s blanket ban on publishing news. More than 250 cultural organisations woke on Thursday to find their Facebook pages had been wiped of content. They argue they do not meet the social media giant’s loose definition of “news publisher” under the ban, which swept the...

Source: msn.com
Introducing the Newest Customer Acquisition Channel: Partnerships - Vimarsana News

Introducing the Newest Customer Acquisition Channel: Partnerships

Impact Impact is transforming the way enterprises manage and optimise all types of partnerships. Our Partnership Cloud™ is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partner lifecycle to activate rapid growth through the emerging Partnership Economy™. From the beginning, we disrupted the industry by moving away from the traditional affiliate network model and instead introducing a SaaS technology platform for performance marketing professionals to better grow and manage all their revenue generating partnerships. Introducing the Newest...

Source: cmo.com.au