The Good and Bad of Building Your Own Enterprise B2B Marketplace
PHOTO: Karine Germain We're all used to digital marketplaces as one of the quickest ways to get goods. Think of Amazon and Aliexpress. They all thrive because of the sheer demand of consumers across the world. But the truth is that online marketplaces aren't only for B2C companies. B2C companies can also use enterprise marketplaces as a pathway for total digitalization. According to Gartner, by 2023, at least 70% of the enterprise marketplaces launched will serve B2B transactions. Similarly, according to Forrester, in the US, B2B eCommerce transactions are expected to reach $1.8 trillion b...
Source: cmswire.com