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Article - The Cookie Apocalypse: Adapting to the Era of 3rd Party Cookie-Less Marketing - By Cristina Suris - As reliance on zero and first-party data sources becomes increasingly crucial, proactive adaptation and integration of customer profiles into evolving marketing channels will be essential for maintaining competitiveness in the industry. I discussed this recently with my colleagues on the HSMAI Rising Marketing Leader Council, read on for highlights from our discussion

In this new world of web development, user experience has been given major importance. This is why the need for people with technical prowess in user engagement has become a crucial endeavor.

It’s no secret the depreciation of third-party cookies has been a popular topic of conversation in the industry. Now, however, Google is making changes that will eventually lead to the demise of third-party cookies. The tech giant is rolling out its Privacy Sandbox initiative in the latest version of Chrome and for Android. With any big privacy change, there is a ton of controversy and impending regulations that may mean the Privacy Sandbox is not the futureproof solution brands hope it is.

Google Analytics 4 is rolling out in a rush. Here's your guide to navigate filtering out data you don't need for better accuracy.

Despite having known about the eventual deprecation of third-party cookies for over two years, there are still marketers without a strategy in place.