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Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Google Tag Manager. As a first-party cookie, it will be unique and limited to users of a specific site. Advertisement Why The Change to Begin Setting a First-Party Cookie? Google has made it clear that they’re taking steps toward protecting privacy, which means a heavier reliance on first-party data. With changes on the horizon for the way that folks are tracked, first-party data is more valuable than ever. In effort to create more opportunities for solutions that bu...

Share this article Share this article NEW YORK, March 11, 2021 /PRNewswire/ -- With the looming loss of third-party cookies and identifiers, the entire digital advertising ecosystem should be bracing for impact and preparing to adjust to entirely new ways of targeting, measuring, and attributing media effectiveness to ad campaigns. However, according to IAB's 2021 State of Data research, released at the  IAB Annual Leadership Meeting (ALM), there is a false sense of readiness among some data leaders, which could result in business failures in 2022. "Sound the alarm bell. Brace for impact,...

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: streaming sensation Disney+ closes in on 95 million subscribers; the Biden administration suspends legal action that threatened to ban TikTok and WeChat from the US; the CMA raises concerns that Adevinta’s purchase of eBay’s classifieds unit could damage competition; and Facebook is hit with backlash after deciding to remove news sharing in Australia.    Disney streaming phenomenon Disney+ has seen subscriber numbers soar to a staggering 94.9 million worldwide. The achiev...