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This week on The Drum, we’re taking a look at everything digital advertising, from its past to its future potential. As part of that discussion, we’ve assembled three experts from the advertising industry to discuss:
This week on The Drum, we’re taking a look at everything digital advertising, from its past to its future potential. As part of that discussion, we’ve assembled three experts from the advertising industry to discuss:
Interview: How Nissan is transforming in the digital world This conversation contains extracts from an interview recorded as part of Artefact's Fireside Chat series - a program of video conversations with leading data marketers and analysts. Pascal Coggia: What does digital transformation mean for Nissan? Dév Rishi Sahani:The term digital transformation is overused to an extent, so it depends on how you define it. At Nissan, we embarked on our digital transformation journey several years ago. We've done well on the technology transformation, and we will continue to do that, but the most imp...