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Your browser does not support the audio element. By RJ Kraft and Pat DeCola NASCAR.com January 28, 2021 at 9:16 AM Since 1994, Hendrick Motorsports has fielded a lineup that includes at least one former champion in its stable. As a whole, the company has 13 Cup titles — the latest of which came from Chase Elliott in 2020. (That’s seven for Jimmie Johnson, Jeff Gordon with four and Elliott joining Terry Labonte with one apiece). Championships are simply a part of the Hendrick DN...

Your browser does not support the audio element. By Pat DeCola and RJ Kraft NASCAR.com January 21, 2021 at 9:40 AM With a drastic shakeup to the race schedule, several new intriguing teams entering the fold and a palpable buzz mounting before the most eagerly anticipated NASCAR season in recent memory, in some ways the field has never felt more open. Still, the cream will always rise to the top, and come November, we’re sure to see some of the familiar heavyweights of the sport s...

Your browser does not support the audio element. By RJ Kraft and Pat DeCola NASCAR.com January 14, 2021 at 9:38 AM Last year’s class of freshmen NASCAR Cup Series drivers led by Christopher Bell, Cole Custer and two-time Xfinity Series champion Tyler Reddick was one of the most buzzed about rookie crops in recent years. Bell had an up-and-down season peaking with a third-place run in the third-to-last race of the year at Texas Motor Speedway, Reddick showed extremely promising fl...

How Nascar Got Quarantined Fans to Tune Into Virtual Races The persistent marketing move that produced a 40% conversion rate While live racing was suspended, the eNascar iRacing Pro Invitational Series ran March 22-May 9. NASCAR December 15, 2020 When the pandemic forced Nascar to cancel its racing events in March, the association’s marketing team had to figure out an alternative way to ensure fans would still spend (now quarantined) Sundays with the brand, as they normally would via the track or TV.