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MONTEREY, Calif. (BRAIN) — How do you sell e-MTB retailers on GASGAS and Husqvarna, two brands known more for their power bands than pedal power?Talking face-to-face with dealers in an authentic way. And free burritos and beer doesn't hurt either.
MONTEREY, Calif. (BRAIN) — At the Sea Otter Classic's first Industry Day on Thursday, PIERER New Mobility North America Inc. was showing its Husqvarna and GASGAS e-bikes to U.S. bike shops for the first time.
Former members of the professional mechanics' group provided an update.