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How Continuous Optimization of Marketing Outcomes Improves Brand Performance and Patient Outcomes

Published: October 22, 2021

Andrew Burkus, Principal of Omnichannel Marketing at IQVIA shares how continuous optimization of marketing outcomes improves brand...

Source: hitconsultant.net

Related Topics:

Andrew BurkusContinuous OptimizationMarketing Outcomes Improves Brand PerformancePatient OutcomesAndrew Burkus PrincipalOmnichannel MarketingOperational MetricsPatient Centric Key Performance IndicatorsAudience QualityPatient Conversion