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AdTheorent Health Unveils the Industry's First and Only Predictive Audiences for Health Advertisers - Vimarsana News

AdTheorent Health Unveils the Industry's First and Only Predictive Audiences for Health Advertisers

/PRNewswire/ -- AdTheorent Health, a division of AdTheorent Holding Company, Inc. (Nasdaq: ADTH) that delivers privacy-first machine learning-based advertising...

Why privacy changes demand a better approach to targeting: Real world data - Vimarsana News

Why privacy changes demand a better approach to targeting: Real world data

Building custom audience segments can help marketers better reach consumers.

DeepIntent Adds More Leading Data Providers to its Audience Marketplace, Simplifying Pharma Campaign Planning and Optimization - Vimarsana News

DeepIntent Adds More Leading Data Providers to its Audience Marketplace, Simplifying Pharma Campaign Planning and Optimization

/PRNewswire/ -- DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, today...

How Continuous Optimization of Marketing Outcomes Improves Brand Performance and Patient Outcomes - Vimarsana News

How Continuous Optimization of Marketing Outcomes Improves Brand Performance and Patient Outcomes

Andrew Burkus, Principal of Omnichannel Marketing at IQVIA shares how continuous optimization of marketing outcomes improves brand...