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As World Fresh Produce prepared for the start of the winter citrus season, company President Michel Matouk spent a week in mid-December touring key growing regions in Morocco, getting a firsthand look at the quality and supply conditions. ....
World Fresh Produce, an importer and marketer of high-quality produce from around the globe, has formed an alliance with Montreal-based produce distributor Fruits et Legumes Gaetan Bono that will create new opportunities for each company.
The alliance joins two like-minded companies that complement each other, according to Michel Matouk, president of World Fresh, and Salvatore Lavorato, vice president of Bono. ....
World Fresh Produce, an importer and marketer of high-quality produce from around the globe, has added a former Walmart produce veteran to its executive ranks as part of an aggressive growth strategy.
Patrick Haines, who spent nearly 35 years at Walmart in a variety of merchandising-related roles, joined World Fresh Aug. 29 as executive vice president of the five-year-old company. ....