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NEW YORK - John Brauer has been named Senior Vice President of Insights and Media Measurement for FOX Television Stations , announced Patrick Paolini, Executive Vice President of Ad Sales for...
Fox Television Stations Ups John Brauer To SVP Of Insights and Media Measurement
In the current presidential election cycle of 2024, the mantra is — long live TV. TV is expected to see a record haul in 2024 as a contentious presidential primary and general election — plus 435 congressional seats, 33 U.S. Senate races and 14 statewide gubernatorial contests — will drive political advertising expenditures across all platforms to $17 billion, according to media investment agency GroupM.
Political advertising is a regular shot of adrenaline for the TV business every two years when House and Senate seats are in play.
Traditional TV viewing is down dramatically due to streaming, but local TV is still getting the bulk of ad spending by candidates and issue advertisers.