As Others Zig, Lush Zags
The Drum’s founder, Gordon Young, reacts to our exclusive interview with Lush, where it revealed some surprising tactics in its failure to shun social media spend.
Source: thedrum.com
Stay updated with breaking news from Patrick Soap. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The Drum’s founder, Gordon Young, reacts to our exclusive interview with Lush, where it revealed some surprising tactics in its failure to shun social media spend.