As Others Zig, Lush Zags
The Drum’s founder, Gordon Young, reacts to our exclusive interview with Lush, where it revealed some surprising tactics in its failure to shun social media spend.
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The Drum’s founder, Gordon Young, reacts to our exclusive interview with Lush, where it revealed some surprising tactics in its failure to shun social media spend.
Do you have one of these gargantuan TVs swamping an entire wall? I don’t and there are three reasons why. One, the jumbo screens are expensive. Two, I’m a bit of a snob. Three, they smack of decadence, so some fine Calvinist imagery sits above my mantelpiece instead.
CHRISTOPHER STEVENS: Advertisers have always known that sex sells, but this history of female executives in the macho, chauvinist world of TV ad campaigns proves that it sells best to women.
Like many men, the older I get, the more I resemble my father. Sadly, one thing the old man didn’t pass on to me or my siblings before he shook off his mortal cardigan was his wonderful singing voice.
Meet the real-life Peggy Olsens. Plus: Tommy Cooper’s fez up for auction, and Erdoğan’s Turkey. Here’s what to watch this evening