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The beauty retailer pledged to double the Black-owned brands in its assortment by the end of 2021 and step up employee training to make stores more welcoming for all customers. The company will put more than $25 million toward the initiative. It also tapped Tracee Ellis Ross, actress and CEO and founder of hair-care brand Pattern Beauty, as its diversity and inclusion advisor to help counsel the company and hold it accountable. Over the past year, many companies have grappled with whether their business practices — including hiring, advertising and picking products to display — reinforce...

The wand of the Lash Blowout Mascara was inspired by Drybar's customer-loved barrel brushes (Buy It, $150, nordstrom.com). Small spheres on top of each bristle work to separate lashes, lifting them from root to tip while evenly distributing product. The mascara itself is formulated with biotin, a vitamin commonly found in eyelash growth serums that strengthens hair's proteins. It also contains transparent polymers, large molecules that bond to individual lashes, to increase the intensity of its ultra-black pigment. The resulting product conditions eyelashes and creates a lasting, clump-fre...

Ulta Beauty to invest more on measures to improve inclusion by Anne D'Innocenzio, The Associated Press Posted Feb 2, 2021 8:09 am EDT Last Updated Feb 2, 2021 at 8:14 am EDT NEW YORK — Cosmetics retailer Ulta Beauty said Tuesday that it’s investing more than $25 million this year to improve diversity of its product mix and inclusion in its business practices. The plan includes doubling the number of beauty products from Black-owned brands by the end of the year, though it declined to say the number. It will also introduce quarterly, in-store training for all store and salon workers in Mar...

Ulta Beauty Is Doubling the Number of Black-Owned Brands Sold in Stores This Year 559 Shares Ulta Beauty is committed to making sure its shelves are even more diversified this year. On Feb. 2, the brand announced that it will be investing $25 million into amplifying underrepresented voices and Black-owned brands in 2021. In a release, the retailer laid out a plan to allocate $20 million to "media investments" across multicultural platforms "to create more personal connections with Latinx, Black, and other communities." The brand also has plans to double the amount of Blac...

Cosmetics retailer Ulta Beauty said on Tuesday that it’s investing more than $25m this year to improve the diversity of its product mix and inclusion in its business practices. The plan includes doubling the number of beauty products from Black-owned brands by the end of the year, though it declined to say the number. It will also introduce quarterly, in-store training for all store and salon workers in March to reinforce inclusivity and address unconscious bias. The cosmetics chain, based in Bolingbrook, Illinois in the United States, also says Tracee Ellis Ross, CEO and founder of haircar...