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UD alumna leads American Occupational Therapy Association's DEI efforts

Dive Brief: As Black History Month begins and brands look for ways to support that community, Ulta on Tuesday announced over $25 million of commitments to diversity and inclusion. The company also appointed celebrity and Pattern Beauty CEO and founder Tracee Ellis Ross as diversity and inclusion advisor. Commitments span marketing, merchandising, store experience and employee training, according to a press release. Ulta intends to double the amount spent on media investments across endemic and multicultural platforms to $20 million and double the number of Black-owned brands in its assortmen...

The beauty retailer pledged to double the Black-owned brands in its assortment by the end of 2021 and step up employee training to make stores more welcoming for all customers. The company will put more than $25 million toward the initiative. It also tapped Tracee Ellis Ross, actress and CEO and founder of hair-care brand Pattern Beauty, as its diversity and inclusion advisor to help counsel the company and hold it accountable. Over the past year, many companies have grappled with whether their business practices — including hiring, advertising and picking products to display — reinforce...

Here’s How Much Ulta Beauty Is Spending On More Inclusive Products And Advertising 02/02/21 AT 12:39 PM Ulta Beauty will be making some big strides when it comes to having more inclusive advertising and products on store shelves that will reach more women, and they plan to spend a significant amount of money in order to accomplish their goals. The company announced an initiative to not only double the number of products from Black-owned brands in its stores by the end of 2021, but they will also be featuring more Black women in their ads and step up their efforts with employee training f...