Desserts for every demographic
Sweet good brands can keep consumers coming back by leaning into emerging demographic trends, launching products that appeal to the priorities of different age groups.
Source: bakingbusiness.com
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Small sizes winning big for desserts
Smaller desserts are satisfying a number of consumer needs.
Source: bakingbusiness.com
Consumers embracing "newstalgic" sweet goods
Brands are finding ways to elevate classic offerings and tried-and-true flavors.
Source: bakingbusiness.com
Old favorites and new flavors popular with cookie lovers
While chocolate and vanilla never go out of style, consumers are showing a willingness to try new things.
Source: bakingbusiness.com
Cookie multipacks a winner with consumers
Cookie lovers are also looking for treats that provide added value like nutrition benefits and help with dietary requirements.
Source: bakingbusiness.com