British Motor Show Set for 2021 Comeback
On hiatus for more than a decade, U.K. show plans return as other auto shows continue to fade.
Several new driving experiences added to roster of events.
Auto shows face uncertain future even after coronavirus pandemic subsides.
Auto shows were in retreat even before the pandemic hit, with automakers pulling out of global events in droves, leaving some show halls sparse and quiet. The culprits, to name a few, were the changing nature of publicity in the car business, a greater belief on the part of automakers on digital influencers and the decline in foot traffic in the events themselves as a way for shoppers to find out about new cars.