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The unforgiving world of ad tech means any mistake can cost millions of dollars. Ad tech is the key to a successful AVOD/FAST monetization strategy, but there are so many moving parts that it can be a challenge to get it right. Wilichinsky provides practical insight into what works, what doesn't, and how ad-supported delivery compares to subscription offerings.
Wilichinsky offers a look inside Paramount's ad-tech stacks and strategy.
GroupM, the world's biggest advertising company, is reportedly telling its clients that its not a good time to buy ads on the Twitter.
To compete and stay relevant, brands must revamp their TV strategies and create engaging ad experiences that grab the attention of their audience.
Twitter pauses advertisements on Ukraine and Russia, as well as its tweet recommendation feature. Twitter is pausing all its advertisement services in both Ukraine and Russia, as well as its tweet recommendation function amid the ongoing conflict between the two nations.