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NEARLY one in six adults have gobbled snacks while on the TOILET, according to research.A poll of 2,000 Brits has revealed the strangest places they h
Peperami campaign ‘rights snacking wrongs’ with celeb trio Print Peperami has kicked off a seven-figure campaign to promote its entire snacking range. The “Ban the Bland” campaign consists of a video series featuring former footballer Rio Ferdinand, popstar Olly Murs and TV presenter Joe Swash take part in an experiment to “right British snacking wrongs”. The series will see the celebrities trial “bland snacks made famous in Britain” and offering their own “snack solution” using Peperami’s products. The campaign aims to highlight the “versatility and flavour credentia...
12th May 2021 Peperami has unveiled a new packaging design and logo spanning its core range of products as it looks to target a wider and younger demographic. The meat snacking brand has designed a new look which it claims is “sleeker”, using fresh photography and matt finish to achieve a “more contemporary style”. It also highlights the key nutritionals of each product on front of pack. The new look will begin rolling out his month to bring “much-needed excitement to the snacking aisle”. The brand stated that it will continue to launch new innovations later this year and, along w...
Peperami targets younger consumers with updated pack design Print 11th May 2021 Peperami has unveiled a new pack design and logo for its entire range of meat snacking products, in a move designed to “target a wider and younger demographic”. The design uses “fresh” photography and has a matte finish, achieving a “more contemporary style”, featuring the nutritional s of each product on the front of each pack. The new look is rolling out from this month across the entire Peperami portfolio, including its sticks, Snack Boxes and Chicken Bites editions. Pavan Chandra, head of marketin...
Peperami is rebranding in a bid to lure “mainstream and younger” shoppers to the brand. The brand has unveiled a new logo and redesigned packaging, which will roll out this month across its core range of products, including its signature meat sticks, Snack Boxes and Chicken Bites. The packaging would retain Peperami’s “iconic green colour”, updated with a new matte finish and “fresh photography” to achieve a “contemporary” look, said the brand. Key nutritional information would be highlighted on the front of pack, with emphasis placed on the protein content, added Peperami. ...