Indian Icon: A Cult Called Royal Enfield wins Gaja Capital Business Book Prize 2021
Indian Icon: A Cult Called Royal Enfield wins Gaja Capital Business Book Prize 2021
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Indian Icon: A Cult Called Royal Enfield wins Gaja Capital Business Book Prize 2021
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Success in the Indian auto market — already one of the largest in the world, with huge growth potential — has proved elusive for the world’s top automakers. Now, it’s Ford Motor Co.’s chance to show whether it can be any different.