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Penfolds has ambitions to become a global luxury icon - Vimarsana News

Penfolds has ambitions to become a global luxury icon

Published: December 8, 2023

The critically acclaimed Australian wine brand believes it belongs in a new world of accessible luxury. Penfolds Chief Marketing Officer Kristy Keyte tells Joe Bates why travel retail has a vital role to play in achieving this ambitious plan

Source: dfnionline.com
Related Topics:
New South WalesMclaren ValeSouth AustraliaHong KongRepublic OfUnited Arab EmiratesBarossa ValleyPays De La LoireUnited StatesLouis VuittonChristopher PenfoldsRhea GuharoyKristy KeyteTreasury Wine EstatesSouthern AustralianAdelaide HillsPenfolds Chief Marketing Officer Kristy KeyteGen ZersVenture BeyondPenfolds BinShiraz Exclusive Travel Gift PackDigital SommelierFour SeasonsPenfolds HeadMarketing Rhea
Penfolds launches Bin 389 travel retail gift pack - Vimarsana News

Penfolds launches Bin 389 travel retail gift pack

Published: September 28, 2022

The product targets travellers whose purchasing drivers include travel retail exclusivity and product launches

Source: dfnionline.com
Related Topics:
Penfolds GrangeMax SchubertTreasury Wine EstatesShiraz CabernetBaby GrangePenfolds BinTravel Gift PackPenfolds HeadGlobal Travel Retail