Live Breaking News & Updates on Penfolds Set To Continue Roll Out Of Inaugural California Collection In Df Tr

The four new Californian wines have been available in the channel since 4 March 2021.
Australian winemaker Penfolds is in the midst of organising tastings with various duty free retailers as it looks to roll-out the California Collection in further DF&TR locations.
The four new Californian wines
(2018 Quantum Bin 98 Cabernet Sauvignon —RRP $700; 2018 Bin 149 Cabernet Sauvignon — RRP $149 — 2018 Bin 704 Cabernet Sauvignon — RRP $70; and 2018 Bin 600 Cabernet Shiraz — RRP $50) have been available in the channel since 4 March 2021.
Singapore Airlines (KrisShop), Lotte Duty Free
(Changi Airport and iShopChangi), Gebr. Heinemann
(Sydney Airport), China Duty Free Group
(Hainan Tourism Duty Free Shopping Complex) and CDF-Lagardère (
Hong Kong International Airport) were among the first travel retail listings. ....

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