M&Co engineers multi-brand 'business within a business'
Source: The clothing and homeware retailer is launching three new women's fashion brands over the next two years to sit alongside its core M&Co brand women's, men's and children's wear offering to realign its business strategy and “capitalise on the marketplace trend” (box, below). They will join M&Co's premium womenswear brand, Sonder Studio, and casual womenswear brand, Khost, both of which launched in September 2019 and count Next and SilkFred among their stockists. The five womenswear and teenage girl brands are available to order on a franchise, concession, drop-ship and wholesal...
Source: drapersonline.com