hyphen: Hyphen: Kriti Sanon joins Bollywood stars to align with consumer startups, partners with mCaffein parent
Joining the list of celebrity entrepreneurs, Bollywood actress Kriti Sanon on Thursday launched her premium skincare brand- Hyphen- in association with PEP Technologies, the parent company of mCaffeine. The collaboration aims at combining mCaffeine's expertise in R&D, marketing, supply chain, distribution, logistics and digital marketing with Kriti's strong influence and passion for skincare, to provide consumers with a simplified and realistic skincare solutions, the company said in a press release.