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TSN 690 has beaten the odds to celebrate its 20th anniversary


Back in July 2012, not too many people would have wagered on TSN 690 Radio celebrating its 20th anniversary. At that time the all-sports radio station that began life as THE TEAM 990 in 2001 had been purchased by Bell Media, along with CJAD,Virgin Radio (then Mix 96) and CHOM FM.
According to  Canadian Radio-television Telecommunications Commission (CRTC) rules, Bell Media would now be over the three-station cap for English-language ownership in the market. So they subsequently proposed the conversion of TSN 690 to a French-language sports talk format co-branded with TSN s French-language sister network Réseau des Sports (RDS).
It looked like curtains, but more than 15,000 people signed a petition to keep TSN 690 on the airwaves. Bell Media got CRTC approval and next Friday, May 7 on Mitch Melnick’s Drive Home Show, the 20th anniversary celebrations will be marked. Had we not been in a pandemic,you can be sure something really elaborate would have been planned. ....

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