Why hotels shouldn't rely on ROAS to measure the success of a campaign
Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign was truly a success. While ROAS does provide a valuable snapshot of how efficiently resources are being used, it doesn’t necessarily indicate the effectiveness of a campaign.
Source: hospitalitynet.org
