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With SUP touring in the brand’s DNA, Yster SUP, the premium Swedish SUP brand based in Malmö, is taking another step to democratize stand-up paddleboarding expeditions by teaming up and providing its winning gear to power SUPdriven Expeditions, a new outdoor company offering guided SUP tours through wilderness areas in Sweden. Following our interview with
"As the official board of the Last Paddler Standing, I am proud to have two of the world’s most accomplished endurance paddlers in the race. The Yster Team paddlers Göran Gustavsson and Craig Sawyer embody the spirit of resilience and determination with their impressive mental stamina—qualities crucial for success in the Last Paddler Standing race.
Yster SUP, the premium Swedish SUP brand based in Malmö, will be powering SUPdriven Expeditions, a new outdoor company offering guided SUP tours through wilderness areas in Sweden. "Touring is in the DNA of Yster SUP, so it is with great pleasure that we are launching SUPdriven. Our expeditions take you off the beaten track
When we're publishing this article, Göran “Gossa” Gustavsson, Ultra Endurance Paddler and Yster SUP Team Rider supporting the premium Swedish brand on the development side, is already in Canada, getting acclimatised in the run up the Yukon River Quest, kicking off on the 4th July. This ultra endurance challenge is an annual marathon race testing paddlers’