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Douyin is becoming an increasingly important channel for Chinese cosmetics firm Yatsen Holdings, which is seeing promising sales growth for brands like Perfect Diary on the video-sharing platform.
BEIJING: For more than a decade, Alibaba Group has been China's undisputed e-commerce king but of late its crown has shown signs of slipping, unsettled by an influx of aggressive competitors into the sector.
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For more than a decade, Alibaba Group has been China's undisputed e-commerce king but of late its crown has shown signs of slipping, unsettled by an influx of aggressive competitors into the sector.
Yatsen Holdings, the firm behind popular make-up brand Perfect Diary, is channelling its efforts and resources into skin care, where it believes will be key to the firm's future growth.