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Now in its 13th year, Singles’ Day, or 11.11 as it is also known, is one of the largest physical retail and online shopping days in the world. Founded by Chinese e-commerce giant Alibaba, the retail event has also been growing in popularity in other parts of the world. Despite Singles’ Day being of a relatively lower profile here in the UK, there are growing opportunities for UK brands and retailers to reach Chinese and Asian consumers both in China and elsewhere.

Press release content from News Direct Corporation. The AP news staff was not involved in its creation.

Whilst names such as Li Jiaqi and Weiya may not mean much to the average western consumer, they wield astounding influence in the China market. As prominent key opinion leaders (KOLs), they’re an integral part of a phenomenon that’s transformed Chinese social media and marketing.

Shopee returns yet again to provide bigger savings and rewards with the commencement of its 10.10 Brands Festival sale! On top of that, the popular e-commerce platform is also offering customers with amazing promotions including 50% off Big Brand Discounts, 15 Day Return, and also Free Shipping Vouchers with a minimum spend of RM10!

In the span of just a few years, internet giants in China have begun morphing into investors themselves.