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… to highlight global warming and deforestation, start a conversation, and promote its new show.

Extend the life of your technical clothing, reduce your environmental footprint We are all becoming increasingly aware of our obligations to the environment and programmes such as Sir David Attenborough's 'Perfect Planet' on the BBC show us the evidence of climate change in graphic detail. On a personal level we can all make many small steps to help reduce our footprint on the planet, and environmentally-aware businesses are doing the same. There is a key difference between a sustainability initiative and strategy for manufacturers. At a personal level, an initiative is the equivalent to recy...

By Imogen Watson-03 February 2021 15:30pm The Drum reporter Imogen Watson rounds up the latest creative campaigns and creativity stories. Also available in your inbox every Thursday as The Drum's A Week in Creative email briefing. Sign up here. Apple enlists director Lulu Wang to remotely create ‘Nian’ film for Chinese New Year Welcome to ’A Week in Creative’, a handpicked selection of the most interesting campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn’t quench your creative thirst, then p...

A perfect planet? Why the BBC hijacked its own billboard by setting it on 'fire' To continue the climate conversation Sir David Attenborough started in the finale of his series ‘A Perfect Planet’ this weekend, BBC Creative hijacked its own billboards to demonstrate how humans are a destructive force on the planet. The creatives behind the viral success explain how out-of-home can still have an outsized impact, even when everyone is stuck indoors. In the finale of 'A Perfect Planet' this weekend, Sir David Attenborough served a stark warning about the future of ...

We won’t save our imperfect planet by driving billions into destitution But we can no longer be indifferent to the damage caused to natural habitats by a rising population 2 February 2021 • 9:30pm It was hard to watch the final episode of A Perfect Planet on the BBC on Sunday. Gone were the gorgeous shots of flamingos in Tanzania or the prehistoric-looking sea iguanas of the Galapagos to be replaced by dying baby elephants and a stern lecture from Sir David Attenborough about the damage we humans have inflicted on the Earth. Sir David observed that, in his 70 years as a broadcaster, the e...