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The Children's Online Privacy Protection Act, or COPPA, requires children's online services to obtain parental consent before collecting personal data from users under age 13 for purposes like ad targeting.
Launched in 2020, Performance Max is a hugely important advertising tool to Google. IPG MB manages around $40 billion in marketing spend.
The 30- or 60-second TV spot – the ‘hero ad’ – has long been the prestige center of ad campaigns. Is it time for that approach to die? PMG’s Scott Everett thinks so.
Google's updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance.
Google unveils AI tools to help retailers optimize holiday ad strategies and engage shoppers.