10 Ways COVID-19 Changed Marketing
How has the pandemic changed marketing? What has shifted and what has stayed the same? Results from the 26th edition of The CMO Survey published in February 2021 and the Special COVID-19 version published in June 2020 reveal several important trends. Read on for our top 10 COVID updates for the marketing profession: 1. Marketer Optimism Reaches Near-Record High After Pandemic Brought It Close to Record Low Pre-pandemic, The CMO Survey showed optimism hovering around 60 points (on a scale of 0 to 100). In the midst of the pandemic, the Special Covid Edition in June 2020 showed optimism plumme...
Source: cmswire.com