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10 Ways COVID-19 Changed Marketing


How has the pandemic changed marketing? What has shifted and what has stayed the same?
Results from the 26th edition of The CMO Survey published in February 2021 and the Special COVID-19 version published in June 2020 reveal several important trends. Read on for our top 10 COVID updates for the marketing profession:
1. Marketer Optimism Reaches Near-Record High After Pandemic Brought It Close to Record Low
Pre-pandemic, The CMO Survey showed optimism hovering around 60 points (on a scale of 0 to 100). In the midst of the pandemic, the Special Covid Edition in June 2020 showed optimism plummeting to 50.9, with the only lower result coming in February 2009 during the Great Recession, when we recorded 47.7 points. February 2021 responses averaged 66.3 points — a 30.3% increase and the third highest value in the history of The CMO Survey. ....

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MSC LNG Order Highlights Importance of LNG Bunkers: Fratelli Cosulich


MSC LNG Order Highlights Importance of LNG Bunkers: Fratelli Cosulich
by Ship & Bunker News Team
Tuesday May 11, 2021
Global box ship operator
Mediterranean Shipping Company is extending its reach into gas-fuelled shipping by taking nearly a dozen ships on charter from 
Eastern Pacific Shipping.
The move, widely reported in the maritime press, will be taken in some quarters as adding weight to the notion of liquefied natural gas as a viable bunkering alternative to petroleum-derived fuel oil.
While some voices outside the industry the
World Bank recently released a paper questioning LNG s importance are critical, industry insiders tend to take a more pragmatic view. ....

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