French hair care company Eugène Perma is strengthening its expertise
With its consumer brands and its offer to professionals, the century-old family business is continuing its development with strong international objectives. Eugène Perma has succeeded in developing its formulas by anticipating the evolution of consumer expectations, especially towards more naturalness. Cécile Martin, the group’s marketing director, outlined its strategic objectives to Premium Beauty News. Founded in 1919 by Eugène Sutter in Paris, the Eugène Perma group draws on more than 100...
Source: premiumbeautynews.com