BIA 2022 U.S. Local Ad Forecast Sees Digital Growth, Recovery For Radio
BIA ADVISORY SERVICES' U.S. Local Advertising Forecast 2022 has some encouraging news about projected radio revenues for the coming year, with an increase to $12.7 billion ($11 billion for broadcast, $1.7 billion for digital) expected. By 2026, BIA predicts, digital radio revenues will be up to $2.4 billion, while broadcast radio, moving up and down with political spending, will be down to $11.7 billion by then.“Radio isn’t faring as well as local broadcast TV, and it ...