How Audience 98 can inform efforts to acquire donors in the digital era
"We need to stop thinking about audiences in terms of technology and start thinking about audiences of the brand, no matter how they access us."
Source: current.org
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How the Audience 98 study still applies in public radio's digital era
The landmark study was designed "to provide insights into the relationship among programming, audiences and finances that stand the test of time."
Source: current.org