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Sometimes they send the scent and you smell it and you re like, yeah, i didn t want a soil inspired perfume. so could you just go again on that? and they tried to make us some rotten meat, for in the hold the cook s clue, if you got to that clue and itjust smelt nothing like rotten meat. it smelt like a really nice, you know, austin, texas barbecue. and i was like, guys, it s not going to fly. so then we changed that one because they also stored and i was like, guys, it s not going to fly. so then we changed that one because they also stored the beer and the meat together. so we were like, 0k, we re not going to get rotten meat. some things are really hard to recreate. the ship is heaving dangerously. - yep. she s going down. at the end of the experience, the mary rose is doomed to sink once more for reasons that we ll never know for sure. but this time, having met an incompetent captain, a vengeful shipmate, and heard about the many mistakes that were made on board, visi ....
Being brewed up there. so how about an idea for some nicer ones? yes! so a perfume company had a go at making those unusual smells for the mary rose museum. but of course, their main game is meticulously mixing the perfect smell. and we re all individuals, so maybe we deserve our own scent. and anna holligan s been to the netherlands to find out what it takes to make a personalised perfume. anna: artificial intelligence it trawls through data faster than humans can, and it learns, making suggestions our brains might not have considered. so ai has the potential to make any industry smarter. but here in the netherlands, it s being used to sniff out something i m especially keen to explore. more than ten million data points are being used to try to create any person s ....
Connected, they re linked, they re in close proximity. so, actually, that s why smell and memory work together. so you smell a smell and it ll take you back maybe to your childhood. you know, you might smell cabbage cooking and it will remind you of school dinners in the canteen. it s kind of very subtle. it s not in your face because it s literally not in yourface. it s just around you. so there s just that kind of ambience of, in this case, a recently fired cannon. yes! looks like you owe me three groats. - 0h! stale beer! is that you or me? the smells themselves have been created specially by a perfume company whose task was, let s say, not to be sniffed at. ....
Unique, personalised perfume. first up, some questions in the centronics app. if you could be somewhere else right now, where would that be? hmm. ooh, by the ocean. some directly related to perfume, but others not so much. we cast a pretty wide net of questions because, in the long run, we re also a bit of a science adventure and project to really understand, you know, why is it that we like what we like? the ai generates three scent recipes using algorithms that scan the data in different ways. i name mine after my daughter, zena, kitty, our producer, and click obviously. with some automated magic, ingredients are pumped out on demand. it is a complicated craft. and so technology is sort of giving you a little push to get started. my mini perfumes ....
Have to give you three. of course, i thought i could outsmart the ai by tweaking the formula of my favourite scent. you know. you prefer the other one? i prefer the other one! i would ve thought that by adding what i thought my preferences were, it would enhance the scent. but, actually, i prefer the original. so for now i think, when it comes to perfume, i am prepared to put my preferences in the hands of ai. away from the shop floor, i wonder, could this system really dent the $40 billion perfume industry? hi, how are you? this is where we really build the machine. so this is basically giving you the possibility really to dive in deep. and it has over 210 220 ingredients. you know, the urban legend is 700 people are deciding for seven billion people how the world smells. so, by developing their own system that cuts costs and sits ....