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Has OnePlus Finally Found Its Niche? I m still a bit worried about the cult phone company. By Sascha Segan 23 Feb 2021, 12:13 a.m. OnePlus holds a special place in the heart of a lot of geeks. More than any other phone maker, it s managed to keep the aura of a young, tech-centric startup, even as it s actually owned by phone giant BBK. It was originally known for its flagship killers, unlocked phones with spectacular specs for the price, but in recent years it s been trying to compete on carrier shelves with mixed success. With the OnePlus Nord N10 and the N100 (shown above, en masse), the company may have hit a sweet spot. We think the new $299 Nord N10 is the best budget smartphone in America right now. Wave7 Research told us that free-with-a-new-line promotions have vaulted OnePlus to 15% market share at Metro by T-Mobile, which is just huge. Mostly, OnePlus seems to be eating Motorola s lunch; the Moto G lineup used to be the no-brainer affordable ....
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